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A feature known as "Geofilters" was added in July 2014, which allows special graphical overlays to be available if the user is within a certain geographical location, such as a city, event, or destination.Snapchat users can design and submit their own "Geofilters" to be used on the app.In April 2017, Snapchat extended this feature into "World Lenses", which use augmented reality technology to integrate 3D rendered elements (such as objects and animated characters) into scenes; these elements are placed and anchored in 3D space.The private message photo snaps can be viewed for a user-specified length of time (1 to 10 seconds as determined by the sender) before they become inaccessible.
Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.
Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.
The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.
In June 2013, Snapchat version 5.0, dubbed "Banquo", was released for i OS.
The updated version introduced several speed and design enhancements, including swipe navigation, double-tap to reply, an improved friend finder, and in-app profiles.
English, Arabic, Chinese (simplified), Danish, Dutch, Finnish, French, Romanian, German, Greek, Indonesian, Italian, Japanese, Korean, Norwegian (Bokmål), Polish, Portuguese, Spanish, Swedish, Turkish, Russian former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.